I am excited to announce that Elephant Heart jewelry will have its big screen debut this April in Hannah Montana: The Movie!

Six pieces from the new Elephant Heart collection will be worn by Vanessa Williams and Tyra Banks as they share the screen with Miley Cyrus and her alter ego, Hannah Montana.

My elation only lasted a short while before I realized the work that I had stretching out before me.  Finding that the scenes with my jewelry had made the final edit of the film was only the tip of the iceberg.  Thinking back to the experiences I have had when my jewelry has been featured on Desperate Housewives and Access Hollywood, I knew this was a publicity opportunity I could not pass up.

In my previous experiences working with a PR team I knew that it was crucial to spread the word and create “buzz” among various media outlets.  My first thought was to contact major magazines.  I knew they would be writing about Hannah Montana: The Movie as the premiere date approached and I wanted to give them the opportunity to feature my jewelry.

As I thought more about my publicity strategy, I realized I had been overlooking a huge media avenue–online publications!  Here I am writing on my own blog, totally ignoring all the other blogs and online magazines out there.

In the coming weeks I will be sending my press releases out across the World Wide Web with the hope of reaching an even greater audience–stay tuned for more press updates!

Check out the slide show below to see a selection of jewelry that will be featured in Hannah Montana: The Movie.