Archive for the ‘evolution of the biz’ Category

A Reason for Hope

by elyse / 01 27 09

In his election-day speech, President Obama urged those with power to “do our business in the light of day.”  This sentiment sang out to me, not only as a citizen looking to once again put faith and trust into a government rife with corruption and deception, but as a young businesswoman attempting to prove that a capitalistic enterprise can also be a compassionate one.

In thinking about, planning, and now constructing my business over the past months, transparency has been a word I often find myself gravitating toward.  It is my goal to have an operation that needs no veil.  I am young and unseasoned and am bound to make errors, but I strive for those to be the errors of inexperience, not greed, abuse, or dishonesty. Read the rest of this entry »


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building with steam

by elyse / 12 15 08

For the past ten months I’ve been steadily working on the re-vision of my jewelry business.  Like a train leaving its station on a cold morning, I began slowly, tentatively, gradually altering the way I had originally structured my operation.

My first major decision was to take the focus off targeting boutiques across the country.  I had my line in a showroom in the California Market Center, one of the three buildings in downtown LA dedicated to fashion sales and marketing.  These buildings are the go-to place for buyers from across the country–everyone from the big department stores like Barney’s and Macy’s to the tiniest boutiques come to the showrooms to find new lines and young designers or to check out the latest from the most established fashion houses.  It’s competitive to get into a showroom and even more demanding once you’re there.

I thought joining a showroom would be the best way for me to build my business, gain access to major department stores, and make connections with buyers across the country.  I was allured by the prestige of being invited to join a showroom with other designers I admired, but I soon found that I was in over my head.  I was working alone, trying to keep up with the constant demand for new designs, and struggling to fill overwhelming orders from stores.  After getting some attention from People Magazine and deciding to add a PR company to the mix, I realized I had grown too quickly.  I hadn’t laid the groundwork, didn’t have the experience, and wasn’t able to balance all the spinning plates being thrown at me.  I lacked the experience and confidence to make business decisions that would perhaps slow my immediate growth, but allow me to follow a more sustainable path.  I was struggling and I took advice from whoever was willing to give it–this happened to come mostly from my sales rep and publicist…two people not necessarily interested in my long-term stability.  At this time of rapid growth, great insecurity, and lack of experience, I based my decisions on other people’s opinions.  Ironically, experience would teach me that I didn’t need business experience to make the right decisions for myself, just life experience and the confidence to trust my own instinct.

This was a humbling time.

Read the rest of this entry »


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at long last, she’s here!

by elyse / 11 25 08

E_J.jpg

After nearly a month of interviewing, researching, and many careful considerations, I am overjoyed to announce the arrival of the newest asset to the Elephant Heart team: Welcome, Jamie!

It’s been a long road to getting her here, but worth every step.

I’m shocked to admit that after only a day working together I can whole-heartedly say, “I can’t imagine this business without you!”


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This is what i know. (today, anyway)

by elyse / 11 21 08

I have a friend who instead of asking me how I am, asks me what I know.  It’s funny.  With a question like that you can’t really get away with saying “fine” or “ok” or firing right back with “great and how are you?”  So, what do you know.  It’s a tricky question, really puts you on the spot, forces you to actually think.

Under that kind of pressure and certainly not wanting to be caught “knowing” nothing, I would usually try to come up with something witty or funny or at the very least strange–like, “well…I know I’ve got all my teeth today and my shoes seem to be on the right feet, for now, at least.”

And now here I am, some time has passed since I’ve been asked what I know and I still seem to be thinking about it–must be the mark of a great question!

For the past few weeks I’ve been so focused on what I don’t know (in terms of shopping for insurance and hiring an assistant and switching from using just one computer to a whole network) that I seem to have lost sight of any and all certainty in my life.

So for my own sanity and perhaps your amusement…here is what I know:

1. No matter how exciting learning can be, it’s rarely easy or painless.

2. When things get tough it’s very hard to have confidence that they won’t always be tough, even though all prior experience and rationale tells you it’ll be ok.

3. There is some real truth to Murphy’s Law.  Just when you seem to be at capacity for stress in your life…bugs invade your pantry…and your car mysteriously and suddenly won’t start–i mean…just for instance.

4. It does all work out.  Not always for the best and not always as quickly as one might hope, but eventually time marches on and new challenges and successes gradually force out the old ones.

5. No matter how tricky or overwhelming it is to learn something new, there is always a way to make it a little more fun and a little more interesting.

Here’s the product of my first official Photoshop lesson!

giraffe.jpg


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