Archive for the ‘evolution of the biz’ Category

tweet. tweet. tweet.

by elyse / 03 31 09

I’ve just recently taken the plunge into the mind-blowing world of Twitter.

It is not so much the concept of constantly updating a world-wide host of strangers on your daily activities that is so fascinating, but the speed at which this is done and the velocity with which connections can be made–strangers instantly intimate confidants.

As an undergraduate, I read Paul Virilio’s semiotic text, Speed & Politics (1977), which explores the concept of speed as a defining and perhaps destructive concept in our civilization.  Even in the late 1970s, before cell phones and the Internet were even a twinkle in some one’s eye, Virilio saw how the speed of technology was shaping our world, shrinking it.  Virilio is more interested in how speed affects our politics and our wars and perhaps wasn’t able to imagine the benefit of this speed as a conduit for communicating information and connecting with people.

At first, I dismissed Twitter as a narcissistic outlet for mindless chatter, but as I delve deeper, I am becoming more and more fascinated with the information shared.  This is a fantastic tool for connecting with people and sharing information.  I am most interested in the links that people post on Twitter–not just amusing images or cute videos, but useful resources and intriguing articles.  Although there is currently no great way to create groups or search for particular interests, I can imagine the powerful potential for networking, sharing business contacts, and seeking out advice.

follow me on Twitter @ElephantHeart


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Elephant Heart in Hannah Montana:The Movie

by elyse / 03 03 09

I am excited to announce that Elephant Heart jewelry will have its big screen debut this April in Hannah Montana: The Movie!

Six pieces from the new Elephant Heart collection will be worn by Vanessa Williams and Tyra Banks as they share the screen with Miley Cyrus and her alter ego, Hannah Montana.

My elation only lasted a short while before I realized the work that I had stretching out before me.  Finding that the scenes with my jewelry had made the final edit of the film was only the tip of the iceberg.  Thinking back to the experiences I have had when my jewelry has been featured on Desperate Housewives and Access Hollywood, I knew this was a publicity opportunity I could not pass up.

In my previous experiences working with a PR team I knew that it was crucial to spread the word and create “buzz” among various media outlets.  My first thought was to contact major magazines.  I knew they would be writing about Hannah Montana: The Movie as the premiere date approached and I wanted to give them the opportunity to feature my jewelry.

As I thought more about my publicity strategy, I realized I had been overlooking a huge media avenue–online publications!  Here I am writing on my own blog, totally ignoring all the other blogs and online magazines out there.

In the coming weeks I will be sending my press releases out across the World Wide Web with the hope of reaching an even greater audience–stay tuned for more press updates!

Check out the slide show below to see a selection of jewelry that will be featured in Hannah Montana: The Movie.


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A Reason for Hope: a response

by elyse / 02 11 09

After reading the post I wrote about the conversation we shared over corruption and greed in capitalist America, my friend responded to clarify his perspective on human nature as it relates to abuses of power.  I found his sentiments to be quite enlightening and hope you find his words to be as thought-provoking as I have.

“I don’t think our innate human tendency is towards greed and selfishness.  I certainly don’t want to believe this.  I’d like to believe the contrary.

However, I do believe that unchecked free market “invisible hand” capitalism leads to a dehumanizing, socially Darwinistic tendency in which we equate financial success as a sign of quality and excellence.

And this belief, I think, is a disease, an infection, an illness. I think the compulsion to make money, more money, is a mutation of the provider, or family instinct that is intrinsic to living creatures (which would be, if one must equate it with economic terms, a tendency towards community building–at a mico or macro level–which is, in a sense, a form of socialism; I think this is healthy and part of man’s true nature).”


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A Reason for Hope

by elyse / 01 27 09

In his election-day speech, President Obama urged those with power to “do our business in the light of day.”  This sentiment sang out to me, not only as a citizen looking to once again put faith and trust into a government rife with corruption and deception, but as a young businesswoman attempting to prove that a capitalistic enterprise can also be a compassionate one.

In thinking about, planning, and now constructing my business over the past months, transparency has been a word I often find myself gravitating toward.  It is my goal to have an operation that needs no veil.  I am young and unseasoned and am bound to make errors, but I strive for those to be the errors of inexperience, not greed, abuse, or dishonesty. Read the rest of this entry »


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