Archive for the ‘evolution of the biz’ Category

New Elephant Heart Boxes

by elyse / 11 19 09

The way I present my jewelry to my customers is extremely important to me.  The boxes I use speak directly to the care and craftsmanship I put into my jewelry.

For years I had used uniquely designed, elegant paper boxes.  Some customers would even go to the trouble to return the boxes to me once they had removed their jewelry, rather than throw them in the garbage.  I was grateful to these few customers for helping me conserve my resources and not adding more waste to the world, but I knew they were in the minority and that my boxes were still finding their way to the landfill.

With the switch from Elyse Jeanne to Elephant Heart, I decided to find a new way to present my jewelry.  I wanted to find a box that fit the handmade elegance of the Elephant Heart aesthetic as well as one that could also be functional once the jewelry was taken out of it.

I decided on wooden craft boxes, branded with the same Elephant Heart logo found on this blog!  I loved the simplicity of the craft box construction with its slide-lid top; I felt comfortable shipping the jewelry in a wooden box, knowing that no amount of transportation abuse would harm it; and most of all, I loved that the wooden box would be a useful keepsake for my customers.

The most exciting part of my search happened when Jamie, my incredible assistant, found the Nezinscot Guild out of Turner, Maine.

Not only does the Guild have a 30 year history of making finely crafted boxes, but the backbone of their business is a partnership with their community and the spirit of their workers.  The Nezinscot Guild hires and trains members of the Turner community with developmental disabilities.  Their hard work fosters self-confidence and enables these employees to earn wages that empower them as consumers and encourages them to be independent.

The Guild’s commitment to being a socially responsible business is an inspiration to me.  I am thrilled to support their enterprise and proud to present Elephant Heart Jewelry in such fine boxes.


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Earth Candy: A Chalcedony Collection

by elyse / 10 20 09

Hooray! Hooray!  The New Green Earth Chalcedony Earrings by Elephant Heart have arrived!

I’m excited to announce the unveiling of several new collections on the Elephant Heart website just in time for the height of the Fall season!

Fall is one of my favorite times of year and living in Los Angeles, I find myself craving the rich oranges and reds against a bright blue sky that I became accustomed to after spending so much time on the East Coast.

This Fall, I decided to take a Californian’s perspective on the season.  I’ve infused this Fall’s palette (traditionally full of dark hues and muted tones) with the liveliness of the West Coast.

Candy-colored reds, greens, and blues fill the Earth Candy Chalcedony Collection and Elephant Heart gives a twist to this color theme in our Turquoise for Fall Collection.

And finally, because Summer never really ends in California, we’ve decided to share a little of our warmth with the 50% Off End of Summer Sale!

Take a peek at the new earrings from the Elephant Heart Chalcedony Collection below


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Happy Fall!

by elyse / 09 29 09

It’s been a long hot summer here in Los Angeles and I’m glad to finally be comfortable wearing long pants again!

I’ve taken a summer break from blogging to concentrate my efforts on moving myself and Elephant Heart to a new studio in Downtown Los Angeles at the Brewery Arts Complex.

The Brewery is acknowledged as the world’s largest live-work art colony.  The 26 acre property is home to about 500 artists.  I live next to two architects on one side and a sculptor on the other.  It is wonderful to be part of an artistic community in the heart of the city–I feel motivated and inspired and more creative than ever!

October promises to be a very busy month.  In the next few weeks Elephant Heart will be unveiling a new collection of chalcedony jewelry inspired by the overwhelming interest in our Green Earth Chalcedony Earrings worn by Vanessa Williams in People Magazine. Elephant Heart will also be participating in the Brewery Artwalk at the end of the month (October 24 and 25)–more details to follow!


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Elephant Heart Jewelry in People Magazine

by elyse / 06 03 09

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Elephant Heart’s Green Earth Earrings are featured in the StyleWatch section of People Magazine this week!

The Chalcedony earrings were worn by Vanessa Williams (as Vita) in Hannah Montana: The Movie.  The film, grossing $78M worldwide, and starring Miley Cyrus, also includes a cameo by Tyra Banks wearing Elephant Heart’s Aussie Gold Necklace.

Check out the clip below, featured on a Good Morning America segment with Robin Roberts, to see Vita strut her stuff wearing our Green Earth Earrings!


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